A bold hot sauce identity designed for shelf impact, combining mascot-led branding, aggressive typography and a high-energy visual system.

The direction focuses on making the product feel loud, memorable and instantly recognisable across packaging, social content and launch assets.

A heritage-inspired Scotch whisky concept exploring luxury positioning, typography, packaging systems and atmospheric brand storytelling.

The identity is built around a refined visual language that feels traditional, premium and carefully considered without becoming overly decorative.

A characterful studio identity built to feel creative, sharp and memorable while still holding enough structure for professional brand use.

The project explores expressive visual language, distinctive naming and a recognisable identity system for digital and brand applications.

A rugged outdoor identity created for an off-grid adventure brand, built around exploration, self-sufficiency and life beyond traditional living.

The visual system balances utility and lifestyle appeal, giving the brand a practical, grounded and adventure-ready direction.